Winifred Wells , a motorcycling pioneer , and Royal Enfield Legend . In 1950 , she rode a 350cc Royal Enfield Bullet from Perth to Sydney and back - covering over 5500 miles in just 22 days . Less than two years later , accompanied by her father , Winifred then circumnavigated the entire Australian continent , covering almost 10,000 miles in 65 days , battling temperatures of up to 44 ° C . “ It is a proud moment to achieve this milestone of 120 years of unbroken legacy ”, says Royal Enfield ’ s Head of International Business Asia Pacific , Vimal Sumbly . “ Not many brands have stood the test of time and enjoyed the privilege of journeying for over a century . It is a very proud moment for all of us at Royal Enfield , and for everyone who has been associated with the brand . We are fortunate to have the support , endorsement and encouragement of our customers , partners , and most importantly , of our riding community . It is their journeys and
adventures that have made this brand legendary . This year in the APAC region , we will have a host of engaging activities for our communities as an ode to their support that has made us reach this remarkable milestone .”
RESILIENCE Those 120 years have been been something of a journey of resilience for Royal Enfield . The brand has survived two world wars and near shutdowns in 1967 and 1977 , while remaining relevant and desirable in changing times and markets . Today a leading global player in the middleweight motorcycle segment ( 250cc - 750cc ) with an ambition to grow and expand that market , a strong and diverse product portfolio and more than ten million riding enthusiasts across the world , Royal Enfield is 120 years old and only just getting started .
KIWI RIDER 85