SATISFACTION BEGINS
we would have to do it the Ducati way. And if you
look at Ducati maybe 15 years ago everything was
about superbikes and Monsters, but we have since
entered into seven different segments, but in each
segment the DNA of Ducati is there.
Boris: Have you had much of a chance to ride
around and see much of Australia yet? And if so,
what did you take to ride on?
Sergi: I rode the Scrambler 1100 in Sydney when
I arrived and was looking and exploring the
suburbs where I might live, and it was a very good
experience. And also, the Multistrada that I rode to
Phillip Island for the WSBK. I was supposed to be in
New Zealand this week, but due to this coronavirus
I had to postpone. I was planning to ride a Diavel
for that weekend.
Boris: Is there anything you’d like to add to what
we’ve talked about? Any secret Rossi emails?
Bottles of Lorenzo’s tears I can sell on eBay?
Sergi: [Laughs] I think it is important to mention
I would like to bring some, let’s say optimism to
the market. If I put aside the coronavirus, where
36 KIWI RIDER
we don’t know what’s going to happen at this
point, we came here after an analysis of the
opportunities in Australia. The first thing you hear
is that the market is going down, and it’s true. But
it is also true when you go into the details of the
market segments, there are segments which are
growing. We have something to offer in each of
these segments and we are going to focus on
that. It means we are planning to increase our
market-share even more. But we are also planning
to enter into segments where we haven’t been
present so much, or haven’t yet taken the full
opportunity within, and we are going to push on
that. One example is the new Streetfighter. The
Streetfighter is something that has been very
well received in Australia and I think using the
platform of the V4 has changed completely what
Ducati is, and it is giving us a huge opportunity.
And we can see with the orders we have – not
only in Australia but worldwide – it is a success.
Yesterday we received the first new V2 and we are
really, really confidant in this model. I think it is also
interesting to see despite the global downturn,
there are always opportunities to grow. You just
have to make sure you offer the right product and
experience to your customers.